Mega Trends: A New Job Hunting Strategy

Originally published on May 6th, 2020 on the CEO’s personal blog site

I started my Angel Investing journey in late 2017 and very early on recognized that Angel Investing and Recruitment are similar in that my success is dependent largely on my ability to make unbiased decisions and pick talented professionals and entrepreneurs who can create massive value and ROI.  I serve as the NYC Chapter Lead of  Pipeline Angels, and actively look for interesting companies to invest in. One strategy I've used to help me decide whether to invest in a start up is analyze Mega Trends and its derivative sub-trends to see if a startup sits comfortably in an industry that offers explosive growth.  

I now advise job seekers to use this framework as the center piece of their job search strategy. Whether you know about it or not, Mega Trends impact you as a job seeker.  The companies you are applying to are part of a larger ecosystem that is undergoing massive changes. Learning about them and leveraging insights gained from them can make a huge difference in your career trajectory. So let's dig a little deeper.

What are Mega Trends?

Mega trends are transformative and powerful shifts that impact and define global economy, business, society and our personal life permanently. These then inform sub trends that extend like ripples in a pond effecting change for years to come. An example of a Mega Trend is Rapid Urbanization where 66% of the world's population is expected to live in urban areas by 2050. An example of a sub trend from Urbanization would be the need for sustainable infrastructure, accommodation and space scarcity. Companies and investors closely watch and analyse Mega trends and sub trends to inform their investment decisions and growth strategy. 

Why is this important now?

The pandemic is causing a tectonic shift and there will be a re-ordering of mega trends and sub trends. Companies and entire industries are likely to undergo profound changes during this shift. Are you job searching in an industry that is contracting or growing? Answering this question and making some smart choices based on this answer will set you up for a successful career. Mega trends offer a creative way to rethink your job search. It will undoubtedly better position you for longer term success. 

So, how can you apply the Mega Trends strategy to your job search?

1. Research and make a selection of mega trends and sub-trends emerging from the pandemic.

2. Think broadly and then zero in on new business models, companies or industries emerging from these trends.

3. Analyse  results from #2 and draw some conclusions on growth sectors, demand for certain skill sets and job opportunities.

4. Determine which of your current skills are transferable to new growth sectors and jobs.

4. Focus your time and energy on jobs and companies that fall into a growth sector.

Important Questions You Should Ask Yourself Today!

1. Did the pandemic impact my company/industry positively or negatively.

2. Which industries and business models are poised for exponential growth?

3. Are my skills transferable/applicable to emerging growth industries? If yes, then #4. If not then  ReSkill and UpLevel immediately.

4. Are there any jobs now in growth areas you've identified?

5. Who do you know in those industries who can guide you and most importantly make warm intros to people?

Mega Trends allow you to gain insights to future challenges and avoid them. It also allows you not only to predict future opportunities bu also be the first to capitalize on it. 

If you'd like help in figuring out growth sectors applicable to you, email us at info@aimient.com to schedule a 30 minute free consult.